What Is PEAK PERFORMANCE Organic Coffee? Peak Performance Organic Coffee is a high altitude, single origin, fair trade organic coffee that is grown in the Guatemalan Highlands and loaded with antioxidants. With Peak Performance Organic Coffee you can rest assured knowing that you are putting the healthiest and cleanest cup of coffee in your body every day to give you the mental energy, physical energy, and alertness you need to achieve your Peak Performance. The Harsh Truth: Regular Coffee On Your Health The wrong cup of coffee can easily set you back both in terms of your bodyweight as well as your overall health level, according to the Association of Official Analytical Chemists Journal, who examined the levels of mycotoxins in commercial grade coffee. Commercial grade coffee like the ones you may find at your local coffee shop or fast food restaurants can be VERY unhealthy because Non-Organic coffee beans are some of the most heavily sprayed foods... leading to beans that can be downright toxic for your body. This not only lowers the overall health qualities of the bean, but it also degrades the taste. What’s more is that most of today’s commercial grown coffee is devoid of the natural antioxidants found in the beans and is more likely to make you crash just shortly after you consume it, according to a study published in the Food Chemistry Journal. Since you care about your health, it only makes sense that your daily cup of coffee be healthy too. Conventional coffee is one of the most heavily treated crops. One of the many health risks with these chemicals is that they can act as "xenoestrogens" in your body causing unwanted effects for both men and women. The higher the altitude the coffee is grown at, the denser the bean. You may have heard the term "Strictly Hard Bean" (SHB) which denotes an especially dense, high-altitude coffee. This Peak Performance Organic Coffee grown in the Guatemalan Highlands is a perfect example of this. This higher elevation bean is more dense and thus of a higher quality grade. High Altitude Coffee also tends to have more antioxidants! While "Blended" Coffee like a "Breakfast Blend" might sound cool... there's a much higher likelihood that at least one of the bean varieties that went into that blend was contaminated (coffee has been commonly known to be contaminated with energy robbing mold), meaning the entire batch is now contaminated.